GTA V

GTA V campaign questions.

1. How long before release did the GTA V campaign begin? The GTA V campaign began on the 17th September 2013
2. How did the institution want existing GTA fans to react to the early trailers? they wanted existing GTA fans to react tot the early trailers by wanting them to understand what GTA is about 
3. How did the steady release of trailers build excitement and hype about the game?  the campaign presented all three main characters on who is going to be in the game
4. How was the launch used to generate news coverage? made newspaper headlines across the world. fans queued for over two hours ahead of the midnight launch. 
5. What effect did the strict embargo have on the audience? so the plot would be spoiled
6. In your opinion, why was the campaign for GTA V so successful? they basically stayed in control as they didn't give too much away before the actual launch of the game.