Target audience: Planetside 2

Who plays video games?

1. What is Planetside 2? PlanetSide is a massively-multiplayer online first-person-shooter video game 
2. What genre does the game belong to?  
3. Planetside 2 developer/publisher: it was published by Sony Online Entertainment
4. When was it launched? released November 20, 2012. 
5. How does the game play work? Action, Fight, Science Fiction.
6. What are the six different player classes in the game?  The infiltrator is a sniper class, The Light Assault class, The Combat Medic is a healing class, The engineer Class, The Heavy Assault class, and the MAX class.
7. What is the story or narrative to the game? the narrative of this game is that there is a planet called Auraxis, which was discovered 300 years back. although the chronology of the game universe starts a few years before. After the Earth has nearly come to ruin following a devastating war, the world's governments came to a consensus and united under one banner: the world-wide Terran Republic (TR). Some time later a wormhole, one which scientists fail to explain, appears and then disappears without a trace. Ex-President of the Terran Republic, Tom Connery, believes that the wormhole is a sign of existing extraterrestrial life and launches several space expeditions. The first expedition to Moon Belt gives a lead—a figurine of alien nature—giving Connery a reason to start a second expedition further into space. Several Terran Republic ships travel through the wormhole and are stranded for a very long period of time; their situation grows dire. Due to the crew's mental exhaustion and provision limit, strict curfews are applied. Later, a vote is held about the necessity of the measures. The positive vote wins, but only barely. There are nearly as many negative votes. A second vote is called. However, a terrorist bomb destroys the ship on which the vote is to occur, killing everyone aboard, including Connery. Curfews pass. Later, the expedition discovers the planet Auraxis, and as a result, Vanu, or "ancient", technology. Among this vast array of technology is "Rebirthing Chambers", capable of reviving any person from any kind of injury with even the smallest amount of genetic code and to continued. 

Business model

Now look at the section on the Planetside 2 business model.

1. How much does Planetside 2 cost to play? It is free to download, were if you want to buy something within the game you will have to purchase it from your own money, through PayPal or Credit Cards.
2. What does a subscription offer to players? the game also offers a subscription which provides players with increased experience, cert points, and extra resources, such as if you want to buying a medical kit in the game.
3. What can the in-game currency be used to buy? Station Cash is SOE's
4. Why do some players dislike games in which users can buy additional weapons or health? because they would need to buy the them, which they prefer not so.

Planetside 2: Target audience

Write a possible target audience demographic for Planetside 2 in general:

Gender/age/social class/education/employment/location etc.

-Gender- Male-80%  Females- 20%

-Age- 14+ to 35

-Social Class- A, B, C1 probably mainly middle class people

-Education- High school, College or University, or probably people at work.
- Location at a house.

The three factions

Summarise the three factions that players can join in the game:

The Terran Republic:  Honour, Saviour and Justice.

The Vanu Sovereignty: Potential, intelligence, strengths.

The New Conglomerates: Oppression, Freedom,  Rebels.

Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:

The Terran Republic-  ABC1 demographic - requires tactics

The Vanu Sovereignty- ABC1 Demographic; requires new technology and education/employment

The New Conglomerates- Age 18 - 24 - rebels especially as this game focuses on this particular aspect
Doesn't necessarily require someone to be in employment

Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:

The Terran Republic- Mainstreamers - seek security; these are people who live in the world of the domestic and the everyday. 

The Vanu Sovereignty- Resigned: seek survival. 
Succeeders: seek control; succeeders possess self-confidence, have a strong goal orientation and tend to be very organised. As a result, they tend to occupy positions of responsibility in society. When it comes to brands, they will often seek out the best because that is what they feel they deserve.

The New Conglomerates- Reformers - enlightenment/change; valuing their own independent judgement. 

Explorers: seek discovery; these people are driven by a need for discovery, challenge and new frontiers. Young in nature, if not in reality, Explorers are often the first to try out new ideas and experiences.