Release date: September 13, 1985
Institutions behind the game (game studio/publisher): pseudo-sequel to the 1983 game mario bros.
Gaming platforms it is available on (e.g. PS4, PC, Wii etc.): Wii, PC and many more.
- What print adverts were used to advertise the game? Find examples and post them on your blog.
- What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour? title, image, uses bright colours.
- Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each reviews- Wildly overproduced and derivative, Despite eye-catching sets and smart casting, this first feature-length film to be adapted from a video game is a bloated muddle, Super Mario Bros. is about as playful and challenging as an unplugged pinball machine
- Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.
Broadcast
- Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did and explain how it fits the key conventions of a TV advert. it it shown on both TV and Youtube. for the Youtube one, the key conventions used are simple, it uses a title, image or in fact a video of family and friends playing the game on the console.
- Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience. http://www.youtube.com/watch?v=XmMTrTF4524
- Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience. the reviews on youtube will help the audience know more about the game because people around the world are playing it and have a hint on what it might feel and how much they will enjoy after buying it.
E-media
- Visit your chosen game's official website. How does it attract and maintain the interest of its target audience? it will interest certain targeted audiences, for example males, because the website uses alot of blues.
- Are there any creative or interesting aspects to the game's official website? yes, there is, there is a show of the game play on the background, which shows how the game may be and look like.
- Does the game have a YouTube channel? yes
- Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
- How does user-generated content such as gameplay videos help to promote the game?
- How many 'likes' has your chosen game's Facebook wall had?
- Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
- What is your chosen game's Twitter hashtag?
- How did the campaign use Twitter to promote the game?
- Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.
Pre- and post-release
- What was the game's release date? 13 september 1985 was the old one
- What is the earliest reference you can find to the game before the release date? Was it announced at a gaming conference (such as E3)? How did the publisher get a potential audience excited about the forthcoming game? through research there might be another mario game coming soon
- How did the institution promote the game after it was released? they promoted audiences at commercials.
- Does the game have any way of making the publisher additional income post-release (such as in-game purchases)? yep,it uses in-app purchases, for example, you had to buy something to jump higher.
Other
- Who do you think is the target audience for this game? Make up a potential target audience demographic and explain why you think it fits the game. What psychographic groups would be attracted to this game? this game is targeted for people aged 8+ to 30, this is because this game is for people aged younger and prefer it to be younger as they like to adventure.
- What else can you find from the marketing and promotion of your chosen game? A launch event? Stories appearing in newspapers? Celebrity endorsement? Scandal or controversy?
- How does the campaign make an emotional connection with the audience? What is the audience appeal of the advertising campaign?
- Can you find any images of how the game was promoted in-store - displays, point-of-sale promotions, window displays etc.?
- Write down anything else of interest at the end of your case study blogpost.
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