1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.
- E3 announcement and teaser trailer- it tells the audience what the game is about.
- New teaser trailer released- this gives audiences to know more about the video game, give them more of a taster.
-Game co-promoted TV and radio adverts- this helps the audience know when the game is about to release.
- Interview with Brian Miller released- this is important because people would want to know what the aspects of this game is. Brian Miller would then help the audience understand what the game is about and why they have brought this game up.
2)Watch the following YouTube trailers and explain why they might appeal to an audience: 3) How many views did these trailers receive in total?
- Teaser trailer- 107, 732
- Xbox teaser trailer- 7883
- Full trailer- 4052
- Comedy trailer with William Shatner- 124
4) Why did the Star Trek video game publisher develop the marketing campaign over such a long time? to build up the prestige of the game and make people know more about the game.
5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?
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